Welcome Note
Welcome to SIG's newsletter! We hope 2010 is your best year ever and we are here to help you. Our
resolution is to keep working harder to better serve our group members with improved services and resources.
We want the professionals in our sponsorship/marketing community to benefit from our improvements, so your
experience with SIG can enhance your skills, knowledge and career.
LinkedIn Membership Statistics
We strongly encourage our partners and subscribers to share this information with other professionals in the
sponsorship/marketing community.
Membership information as of 01/11/2010
Total number of members: 4,604
Jobs
To post your jobs on our LinkedIn Job Board or find jobs, CLICK HERE.
For job and internships opportunities with SIG, CLIK HERE.
Our alliance partners, SponsorPitch and IEG also have great jobs posted.
Sponsorship Program Manager - Shutterfly
Location: Redwood City, CA
Shutterfly is seeking a talented and versatile Program Manager with deep online advertising, "beyond-the-
banner" experience to further our vision of creating custom sponsored marketer experiences for our customers
and visitors. | Read more...
Account Executive - Home Team Marketing
Location: Dallas, TX
Opportunity to join the leading high school sports marketing company in America. Responsible for selling
multifaceted sponsorships into high school athletic events. Maintain client relationships and manage account
activities.| Read more...
Director of Development - NABEF
Location: Washington, DC
The National Association of Broadcasters Education Foundation (NABEF), a 501(c)(3) organization, is seeking a
Director of Development who will manage the overall fundraising activities for the organization, including
development of significant, sustainable new sources of revenue. |
Read more...
Director, Partnership Marketing - Westfield, LLC
Location: San Francisco, CA
This position will be responsible for generating and driving all partnership/sponsorship and advertising revenue
for a specific region of the country. |
Read more...
Education & Networking
January 25, 2010 in Stockholm - Second International Guild of Sports Forum | Website
March 17-18, 2010 in Los Angeles, CA - 9th Annual IMG World Congress of Sports | Website
March 21-24, 2010 in Chicago, IL - IEG's 27th Annual Sponsorship Conference | Website
Featured Article
Intentional Connections = Explosive Partnerships
By Emily Taylor from SponsorPark
Are you lucky or intentional? This is something we ask often at SponsorPark because in the dynamic and fast
growing world of sponsorship marketing the squeaky wheel doesn't always get the grease. Now, a little luck
isn't bad either! But with a floundering economy and an increasingly raised bar of accountability for allocation
of funds, Sponsorship Opportunity representatives have to cross their T's and dot their I's if they hope to be
noticed by the right people. Just because you know someone who knows someone on the board of Directors at
a company doesn't mean you're a shoe-in sponsorship partner. I'm not saying it doesn't help, companies are all
about maintaining their relationships. But the truth is there are a few things you as a Sponsorship Opportunity
need to keep in mind when you are pursuing sponsorship:
1. This is a mutually beneficial relationship.
Most sponsors are not simply won over with the tax write off
anymore. You need to have a clear benefit to offer your sponsor, and by benefit I mean a way to enable them
to connect with their target audience in a unique way, gain exposure, or benefit from brand affiliation (most
sponsors will have a good idea of what they want out of the relationship if you will take the time to ask.) If
you haven't been in the habit of relaying this information learn how to.
2. Cast a vision!
Offer qualitative and quantitative information and illustrate something worthy of tweets and
talks! What's your history? How many people are you able to reach? Who specifically is your target audience?
What sets you apart from other sponsorship partnerships? This is where you get to marry the practical with the
passion. Generate some excitement over the opportunity and what it could mean for your sponsor.
3. Provide ROI:
Does the idea of long-term relationships sound good? Would you like to stop pursuing a new
sponsor every year and simply maintain the relationship you're in? Create some loyalty by showing your value
to the sponsor. Supply some event analysis, anything that supports the partnership was a good investment
and even throw out a few ideas about how it might be even better next time! Most of the time you can't do
this without your sponsors' insights for what they need to measure. Ask them how you can help them measure
how their activation was effective.
Now, if after you have done these things you still want to carry around a four leaf clover or a rabbit's foot, by
all means, be my guest - it can't hurt, right? But the pot of gold will more likely show up when you employ
the above practices! We want to hear your storyPlease click here and introduce yourself to our community!
Resources, Services & Discounts
 Spotlight Creative
Spotlight Creative fuses your statistical data, imagery and video to create
engaging sponsor-customized print and interactive reports, recaps and
presentations that clearly connect your partners to the return on their objectives and on their investments.
Sponsor recaps and fulfillment reports are vital for securing sponsorship renewals. In fact, sponsors view recaps
as the single, most important element properties provide.
Call us today at 281-970-3800 and mention SIG to receive 10% off any of our services. | www.spotlightcreative.com
 Starfish Creative Events
is Southern California's premiere full service events and promotions firm, ready to make your brand come to life. Through thoughtfully
designed events, unique marketing ideas and effective publicity & product
promotion, SCE dynamically builds corporate brands. The basis of their innovative events lies in a combination
of SCE's personal client attention, outside-the-box thinking and individualized services. From intimate VIP
receptions to large scale promotional tours, and using set design, lighting, entertainment and any other
elements that may fit into your ideal promotion, SCE will work with you to design and direct your perfect event. | www.starfish-events.com
 Pinpoint
is dedicated to creating tools and services to guide companies and
rights holders to build win-win relationships and more valuable sponsorships. We
invite you to learn more about these tools and services developed to streamline
the sponsorship process and generate greater impact from your relationships. Click here to request a demonstration - SIG members receive 2 free months of Pinpoint SES with standard agreement! | www.pinpointsponsor.com
 SponsorPark
exists for the purpose of supporting people's passions by
connecting sponsors to sponsorship opportunities. Sponsors are able to research
and target those sponsorship opportunities most closely aligning with their
marketing objectives. Our tools complements efforts currently in place to secure
mutually beneficial partnerships, and our ability to automatically send these
targeted matches make sponsors more operationally efficient. Sponsorship opportunity representative are able to
create sophisticated and relevant proposals which we then send to the most appropriate potential sponsors in
order to offer you exposure with the right person at the right place at the right time. Connection is effective,
targeted, and proactive. Click here to get your exclusive 10% discount! Visit our site today and register for free during our beta testing phase. | www.sponsorpark.com
 SponsorshipPRO+
is an easy-to-adopt and affordable software application that
helps users create more complete, dynamic and valuable sponsorship presentations
for events, venues, and agencies. Click here for more information and mention you are a SIG member to receive an exclusive discount! | www.sponsorshippro.com
 SponsorPitch
combines a video pitch platform, messaging features and
demographic targeting technology to help sponsorship properties connect with
potential sponsors in a more expressive, efficient and effective new way. Brand
marketers, agency executives and sponsorship sellers are encouraged to visit www.sponsorpitch.com to get started today.
 Sponsorship Insights Group (SIG)
is a global, principal-centered sponsorship
agency that connects People, Opportunities and Ideas. We serve the entire
sponsorship industry through our comprehensive services and deep relationships.
We help both buyers and sellers of sponsorship programs increase efficiency and profitability. We have
embraced social, viral media and founded and host the most dynamic and largest online sponsorship and
marketing professionals group.| www.sponsorshipinsights.com
Contact scott@sponsorshipinsights.com for a free property representation analysis.
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