Welcome Note
Lot's happening in our world over the past month - many new jobs, national media coverage for our group, and
lots of new members, blogs and discussions. Keep sharing! Let me know how we can help you.
LinkedIn Membership Statistics
We strongly encourage our partners and subscribers to share this information with other professionals in the
sponsorship/marketing community.
Membership information as of 02/19/2010
Total number of members: 4,790
Jobs
To post your jobs on our LinkedIn Job Board or find jobs, CLICK HERE.
For job and internships opportunities with SIG, CLIK HERE.
Our alliance partner, SponsorPitch also has great jobs posted.
SponsorPitch
Sr. Brand Manager, Bank Sponsorships and Advertising - Capital One
Click here for details...
Senior Manager of Event Marketing - Booz Allen Hamilton
Click here for details...
Education & Networking
March 17-18, 2010 in Los Angeles, CA - 9th Annual IMG World Congress of Sports|
Website
May 2-5, 2010 in Chicago, IL Event Marketing Summit | Website
Sept. 28 - Oct. 1, 2010 in Paris, FR Global Sports Industry Summit | Website
Other sponsorship conferences can be found at: www.powersponsorship.com/industry-conferences.html
Featured Article
The Future of Sponsor Recaps Means Kicking It Up A Notch
By Kimberly Abey from Spotlight Creative, LLC
Let's face it, the competition for sponsorship revenue today is fierce. In fact, according to the 2009 IEG Sponsor
Survey, 51% of sponsor respondents stated that their companies' spending would decrease from 2008 levels.
How do properties attract sponsors - and perhaps more importantly - how do they keep them coming back
when budget demands are tight?
What Reports Do Your Sponsors Currently Receive?
The one statistic from this survey that resonates with me is that 50% of participating sponsors made it crystal
clear that they view post-event recaps/fulfillment reports as the single, most important property-provided
service. Based on my experience and conversations with properties, a typical post-event recap includes some
type of printed report - either professionally printed and bound, or printed and bound in-house - along with an
in-person meeting that may include a PowerPoint presentation. Overall, the recap is usually a restatement of
what the sponsor received for their support.
What Do Sponsors Really Want?
With this in mind, I have two questions for properties:
- Do your current recaps provide enough information to ensure a need for renewal?
- Do your recaps engage your sponsor by presenting not only the stats but the branded presence,
relationship and return on objectives?
Increasingly, I am in contact with property representatives who realize that in addition to reporting how many
eyeballs saw a sponsor's product or service at their venue, their recap needs to effectively communicate
outcomes that matter.
Online Recaps Are A Natural Extension To A Printed Version
Online reporting provides an interactive experience for the sponsor that allows the use of imagery, graphical
data and audio/video footage to be viewed and shared from wherever the sponsor is located. The real-time
updates of online reporting allow sponsors to communicate sponsorship benefits immediately to their
stakeholders and management. The opportunity for immediate feedback and interaction between the client
services rep and the sponsor has far-reaching benefits.
This format is also a "green-friendly" option for those organizations and causes who prefer to work paperless as
much as possible.
Expand Your Reporting Options
When designed and leveraged well, your recaps become an experiential reinforcement of your brand, and will
extend your position as a forward-thinking leader. Look to an online recap as an extension to your existing
reporting deliverables and you've entered into an exciting world with endless creative opportunities that will
help you secure more renewals. Kicking it up a notch can be a key to successful sponsor partnerships!
We want to hear your story! Please | Click here and introduce yourself to our community!
Resources, Services & Discounts
 Spotlight Creative
fuses your statistical data, imagery and video to create
engaging sponsor-customized print and interactive reports, recaps and
presentations that clearly connect your partners to the return on their objectives -
and on their investments.
Sponsor recaps and fulfillment reports are vital for securing sponsorship renewals. In fact, sponsors view recaps
as the single, most important element properties provide. Call us today at 281-970-3800 and mention SIG to
receive 10% off any of our services. | www.spotlightcreative.com
 Starfish Creative Events
is Southern California's premiere full service events
and promotions firm, ready to make your brand come to life. Through thoughtfully
designed events, unique marketing ideas and effective publicity & product
promotion, SCE dynamically builds corporate brands. The basis of their innovative events lies in a combination
of SCE's personal client attention, outside-the-box thinking and individualized services. From intimate VIP
receptions to large scale promotional tours, and using set design, lighting, entertainment and any other
elements that may fit into your ideal promotion, SCE will work with you to design and direct your perfect event. | www.starfish-events.com
 Pinpoint
is dedicated to creating tools and services to guide companies and
rights holders to build win-win relationships and more valuable sponsorships. We
invite you to learn more about these tools and services developed to streamline
the sponsorship process and generate greater impact from your relationships. Click here to request a demonstration - SIG members receive 2 free months of Pinpoint SES with standard agreement! | www.pinpointsponsor.com
 SponsorPark
exists for the purpose of supporting people's passions by
connecting sponsors to sponsorship opportunities. Sponsors are able to research
and target those sponsorship opportunities most closely aligning with their
marketing objectives. Our tools complements efforts currently in place to secure
mutually beneficial partnerships, and our ability to automatically send these
targeted matches make sponsors more operationally efficient. Sponsorship opportunity representative are able to
create sophisticated and relevant proposals which we then send to the most appropriate potential sponsors in
order to offer you exposure with the right person at the right place at the right time. Connection is effective,
targeted, and proactive. Click here to get your exclusive 10% discount! Visit our site today and register for free during our beta testing phase. | www.sponsorpark.com
 SponsorshipPRO+
is an easy-to-adopt and affordable software application that
helps users create more complete, dynamic and valuable sponsorship presentations
for events, venues, and agencies. Click here for more information and mention you are a SIG member to receive an exclusive discount! | www.sponsorshippro.com
 SponsorPitch
combines a video pitch platform, messaging features and
demographic targeting technology to help sponsorship properties connect with
potential sponsors in a more expressive, efficient and effective new way. Brand
marketers, agency executives and sponsorship sellers are encouraged to visit www.sponsorpitch.com to get started today.
 Sponsorship Insights Group (SIG)
is a global, principal-centered sponsorship
agency that connects People, Opportunities and Ideas. We serve the entire
sponsorship industry through our comprehensive services and deep relationships.
We help both buyers and sellers of sponsorship programs increase efficiency and profitability. We have
embraced social, viral media and founded and host the most dynamic and largest online sponsorship and
marketing professionals group.| www.sponsorshipinsights.com
Contact scott@sponsorshipinsights.com for a free property representation analysis.
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