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SponsorPitch News
- JPMorgan Chase’s $300M MSG blockbusterJPMorgan Chase has agreed to a massive sponsorship deal with Madison Square Garden worth at least $30 million a year, which stands as the most lucrative annual building/team sponsorship agreement to date. Multiple sources confirmed the top-level deal valued at $300 million over 10 years or more in securing rights to almost every asset in the Garden, which is […]
Sports Business Daily News
- Michigan Set To Debut Stadium RenovationsThe $226M Renovation Took Three Years To Complete, Ups Big House Capacity To 109,901 A "new-and-improved Michigan Stadium will be unveiled" during Saturday's Connecticut-Michigan game, according to Rod Beard of the DETROIT NEWS. The $226M renovation… […]
Power Sponsorship Blog
- Sponsorship Lie #212: “There’s Still Time!”One of the first things I do every day is check out what’s happening on LinkedIn. It’s such a great resource for advice and networking in our industry. One of the things I found this morning, however, was just a big fat lie. “There is still time to sponsor our unique event!” Okay, so it’s not an […]
Sponsorpark Blog
- What Are You Inciting in Your Audience?Have you ever read 15 pages of a book and then suddenly stopped and realized you don’t remember a thing you read because your brain was spinning on another topic? Or have you listened to a speaker, (maybe right after lunch) who rambled on and on who inspired nothing but a sudden desire to grab a pillow? Have you ever been to a concert where you weren’t allo […]
Seth’s Blog
- If you want to learn to do marketing...then do marketing. You can learn finance and accounting and media buying from a book. But the best way to truly learn how to do marketing is to market. You don't have to quit your job and you don't need... […]
Jason Peck’s Blog
- Sports and Social Media – Why Should Sponsors Care?Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see […]
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Posts Tagged ‘endorsements’
What? No Oprah? In typical Tiger style, he is conducting a press…, sorry, I got that wrong. I guess it was wishful thinking. Tiger will be reading a statement in front of selected media and taking no questions. Which will only lead to MORE questions. See more here and my quote in the LA Times Article this morning. I have written in this space with my insights. I agree with the article, he should have followed the Andy Petite approach to handling adversity. What approach is that, you might say? That is precisely my point…
Watch them fall now. How long will Nike hold out? With one of his biggest endorsers, Accenture, dropping Tiger, it will be interesting to see how the others react.
Here is what was said,
“After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising,” Accenture said, adding that “it wishes only the best for Tiger Woods and his family.”
I wrote a lengthy blog about him and the situation today and was quoted in an article in the LA Times. I say that he should get in front of it before they all go away and encourage them to drop him and spend the money on causes that have purpose. Perhaps he can quickly rededicate his foundation and assign all sponsorships to it.
Nike is way deep invested in him with buildings named after him and a whole line of branded goods. It will be more difficult for them…like bowling now, watch the pins fall…