connecting people,opportunities and ideas

Get a special discount if you are a member of our group and sign up early.  We are co-promoting it and would love to make this a big success as our first in-person gathering for our members.  Based on the success of this event, we will be taking it to cities throughout the world where we have members. http://www.powersponsorshipdownloads.com/powersponsorship/PowerSponsorshipWkshpsLA.pdf

All of the workshop details are online. The central point for information is http://www.powersponsorship.com/sponsorship-workshops-2010-la.html. You can also go straight to the Eventbrite registration page and find all the details and pricing, http://powersponsorship.eventbrite.com

To get $50 off the price of each workshop, enter the code: insights. Combine this with the early bird discount, for a total discount of $100, but not with the charitable organization discount (they already get a $50 discount).

I look forward to seeing you there!

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For more information about me and our services, please click on the links below.

Dan Beeman

Sponsorship Insights Group

Phone: 818.433.4239

Skype: danbeeman1

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands.  We help buyers and sellers increase efficiency and profitability.  How can we help you?

For more information, please click on:

Sponsorship Insights Group

LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

I few weeks ago we did a blog about top sponsorship-related websites.  This week, Kim Skildum-Reid did it one better.  She lists her favorite resources and it is a much more detailed and comprehensive list.

Thanks to Kim for including us and providing our new guide to sponsorship resources, much appreciated!  Read it here

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC.

She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites:

“Sponsorship hasn’t changed. The world has changed.It’s been a sobering year”

AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate fans so we look for best ideas

Soc media importance will grow more w/location based services @tpmcghee ie where fans congregate after game? share pic of experience

Anheuser Busch doubling spend on social media. Huge platform to access fan base- ask fans imp questions. Want to go where fans are

talked to several sports ppl w/influence last night in NY who still don’t have a clue- others part of the social media momentum

Not re: brand awareness must be activation according 2 Dan McHugh- Anheuser Busch. Partners must ans. How can U move more beer

Gatorade dropped TV spend from 87% of budget last year to 66% this year. Digital marketing moves from 0% to 6%

ROI is king BUT @tpmcghee AT&T says sponsors don’t have answers to what makes ROI which is 1 reason why sharing doesn’t happen

NFL CMO says must look at fans dfferently, sponsors differently. Dialogue must B deeper but partners won’t share metrics for ROI

I have blogged in this space before about an organization I belong to which has provided endless value to my career.  They are now doing a member drive and have a great offer.  Please read below and let me know if you are interested in joining.  As you’ll see, there are a few requirements and costs.  But, if you qualify, it is well worth it!  Go to www.mengonline.com for more information.  To apply, go here and tell them I sent you for the discounted membership. NOW is the Best Time to Add Your Voice to MENG’s Vibrant Community of Senior Marketers! Right now you have a unique, one-time chance to join MENG at half the Initiation Fee.  That saves you $100! This offer has never been made before, and is good only through Nov 15, 2009.

MENG – Marketing Executives Networking Group MENG career advancement Get unprecedented access to senior-level marketing positions. Connect with category leaders who offer their insights and support. Access MENG preferred recruiters. Tap into Career Maximization Webinars Develop relationships with blue-chip brand CMOs. MENG benefits Pose a question in one email.  Get same-day responses from experts. Ask top marketers for a company contact. Join monthly seminars on careers, social media and marketing best practices. Enjoy discounts from Netshare, Salary.com, Execunet, The Ladders. Discover opportunities ahead of the marketplace. Member profile Most members are VPs, SVPs, and Presidents. 84% have Fortune 500 experience. 70% have graduate degrees. Individual specialties span the gamut of marketing functions. All business categories in B2B and B2C are represented.

As always I have a few questions for you.  As sponsorship professionals, do you wish that there were certifications to differentiate sponsorship professionals from amateurs?  Do you think that we should have lobbying for our industry in Washington DC?  Are either of those happening?  Should they be?

Here is what is happening (from my perspective).  (more…)

The economic landscape is altering the sponsorship industry and no one is immune.

With new deals and renewals taking longer to close and with fewer prospects left standing in key sponsor categories including banks and media, last year’s strategies are not sufficient for selling in these highly turbulent times.

To give rightsholders and agencies the economy-defying approaches they need to jumpstart efforts and sell more to buyers with less, IEG is taking its flagship training seminar to the entire industry immediately. (more…)