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SponsorPitch News
- JPMorgan Chase’s $300M MSG blockbusterJPMorgan Chase has agreed to a massive sponsorship deal with Madison Square Garden worth at least $30 million a year, which stands as the most lucrative annual building/team sponsorship agreement to date. Multiple sources confirmed the top-level deal valued at $300 million over 10 years or more in securing rights to almost every asset in the Garden, which is […]
Sports Business Daily News
- Michigan Set To Debut Stadium RenovationsThe $226M Renovation Took Three Years To Complete, Ups Big House Capacity To 109,901 A "new-and-improved Michigan Stadium will be unveiled" during Saturday's Connecticut-Michigan game, according to Rod Beard of the DETROIT NEWS. The $226M renovation… […]
Power Sponsorship Blog
- Sponsorship Lie #212: “There’s Still Time!”One of the first things I do every day is check out what’s happening on LinkedIn. It’s such a great resource for advice and networking in our industry. One of the things I found this morning, however, was just a big fat lie. “There is still time to sponsor our unique event!” Okay, so it’s not an […]
Sponsorpark Blog
- What Are You Inciting in Your Audience?Have you ever read 15 pages of a book and then suddenly stopped and realized you don’t remember a thing you read because your brain was spinning on another topic? Or have you listened to a speaker, (maybe right after lunch) who rambled on and on who inspired nothing but a sudden desire to grab a pillow? Have you ever been to a concert where you weren’t allo […]
Seth’s Blog
- If you want to learn to do marketing...then do marketing. You can learn finance and accounting and media buying from a book. But the best way to truly learn how to do marketing is to market. You don't have to quit your job and you don't need... […]
Jason Peck’s Blog
- Sports and Social Media – Why Should Sponsors Care?Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see […]
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Posts Tagged ‘advocacy’
I few weeks ago we did a blog about top sponsorship-related websites. This week, Kim Skildum-Reid did it one better. She lists her favorite resources and it is a much more detailed and comprehensive list.
Thanks to Kim for including us and providing our new guide to sponsorship resources, much appreciated! Read it here
Summertime = heat, swimming to keep cool, relaxation and reflection (at least the last two weeks of August). I recently read a couple of books – The Waxman Report and The Alchemist, by Paul Coelho. I won’t review the Waxman Report in this space as it is probably too political for some of my readers.
However, The Alchemist got me to thinking a bit and how it relates to sponsorship. Okay, full disclosure, I am always thinking about sponsorship!
According to Paul, in order to fulfill your Personal Legend, one must be also connected to the Soul of the World and know The Language of The World. To get connected in this deep way, one must be committed to the journey and the process and facing the inherint challenges. Wow, pretty deep.
In sponsorship, this means being an evangelist of the medium, truly and authetically building integrated platforms for brand promotion, through creatively leveraging the asset or property. In order to do this, one needs training and understanding and of course, being connected.
A couple of interesting ways to train and get connected are coming up soon.
- LA Office is hosting their annual conference in Hollywood, CA. They are offering free movie passes for brand representatives who want to take advantage of the special rate for our readers. Just click on this link and type in the word SPONSORSHIP, when booking.
- IEG has expanded their training and are offering a couple of unique courses and a combined course which brings together many of the necessary tools for sponsorship success. Their next one is on Sponsorship Activation. Click here to register and find out more information.
Both of these institutions have helped me learn, grow and get more connected. I hope this is helpful and look forward to your feedback!
As always I have a few questions for you. As sponsorship professionals, do you wish that there were certifications to differentiate sponsorship professionals from amateurs? Do you think that we should have lobbying for our industry in Washington DC? Are either of those happening? Should they be?
Here is what is happening (from my perspective). (more…)