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SponsorPitch News

• JPMorgan Chase’s $300M MSG blockbuster
  JPMorgan Chase has agreed to a massive sponsorship deal with Madison Square Garden worth at least $30 million a year, which stands as the most lucrative annual building/team sponsorship agreement to date. Multiple sources confirmed the top-level deal valued at $300 million over 10 years or more in securing rights to almost every asset in the Garden, which is […]

IEG News

• Deutsche Bank Extends Sponsorship Of Playoff Event Through 2012
  […]

Sports Business Daily News

• Michigan Set To Debut Stadium Renovations
  The $226M Renovation Took Three Years To Complete, Ups Big House Capacity To 109,901 A "new-and-improved Michigan Stadium will be unveiled" during Saturday's Connecticut-Michigan game, according to Rod Beard of the DETROIT NEWS. The $226M renovation… […]

Power Sponsorship Blog

• Sponsorship Lie #212: “There’s Still Time!”
  One of the first things I do every day is check out what’s happening on LinkedIn. It’s such a great resource for advice and networking in our industry. One of the things I found this morning, however, was just a big fat lie. “There is still time to sponsor our unique event!” Okay, so it’s not an […]

Sponsorpark Blog

• What Are You Inciting in Your Audience?
  Have you ever read 15 pages of a book and then suddenly stopped and realized you don’t remember a thing you read because your brain was spinning on another topic?  Or have you listened to a speaker, (maybe right after lunch) who rambled on and on who inspired nothing but a sudden desire to grab a pillow? Have you ever been to a concert where you weren’t allo […]

Seth’s Blog

• If you want to learn to do marketing...
  then do marketing. You can learn finance and accounting and media buying from a book. But the best way to truly learn how to do marketing is to market. You don't have to quit your job and you don't need... […]

Jason Peck’s Blog

• Sports and Social Media – Why Should Sponsors Care?
  Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see […]

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