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SponsorPitch News
- Deutsche Bank Extends Title Sponsorship of PGA Tour Stop through 2012The PGA TOUR and Deutsche Bank announced that the global banking firm has exercised a two-year option to continue sponsorship of the Deutsche Bank Championship through 2012. Read More >> […]
Sports Business Daily News
- ESPN, BYU Agree To Eight-Year TV DealHolmoe Announces Eight-Year TV Deal With ESPN, Six-Game Deal With Notre Dame ESPN and Brigham Young Univ. yesterday announced an eight-year agreement that gives the net exclusive rights to BYU home football games during the '11-18 college football seasons. ESPN has an… […]
Power Sponsorship Blog
- Webinars: Short Lead-Time Sponsorship Sales and Critical Skills for Sponsor RetentionIn September, I’ll be doing two of my most popular webinars, covering two of the industry’s most vexing subjects. 15 September – Short Lead-Time Sponsorship Sales Sponsorship lead-time is unforgiving. You only have so much time to get your sponsorship sold before the sales window closes, and as the days tick away, and the pressure […]
Sponsorpark Blog
- What Are You Inciting in Your Audience?Have you ever read 15 pages of a book and then suddenly stopped and realized you don’t remember a thing you read because your brain was spinning on another topic? Or have you listened to a speaker, (maybe right after lunch) who rambled on and on who inspired nothing but a sudden desire to grab a pillow? Have you ever been to a concert where you weren’t allo […]
Seth’s Blog
- Check-in, ChickenOne way to start every morning with your team is to have them check in. Go around in a circle and let people update and contribute. It's not a silly exercise, in that it helps people speak up and it... […]
Jason Peck’s Blog
- Sports and Social Media – Why Should Sponsors Care?Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see […]
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My blog today – Short and direct. For great content regarding sponsorship which is not short on opinion, check out the work of Kim Skildum-Reid and her website here
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Tags: agency, partnership marketing, power sponsorship, sponsorship insights group, Sponsorships, Strategy