Why Do Sponsorship Summits? Key Takeaways from IEG Webinar | Sponsorship Insights Group Blog | Blogging with Dan Beeman

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From a personal experience and perspective, I am a big fan of sponsorship summits. It is a great way to take some time out and get together in-person with sponsors. The benefits are obvious in developing a more personal connection and the more connected they are the more likely they are to renew. We all know renewal is usually preferable to getting out and pitching a category.

I attended a webinar hosted by IEG today and want to share a few key takeaways.

Goals:

Updates sponsors on relevant property news
Informs sponsors of new elements and added value benefits
Share successful leveraging and measurement ideas
Educates sponsors about co-sponsors objectives, plans and opportunities
Opens dialogue among sponsors for cross-promotions and joining activation
Immerses sponsors in property culture
Introduces sponsors to property staff

Other key takeaways – set expectations, respect their time, understand their expectations, make it fun, provide an agenda, create breakout sessions in addition to key presentations, allow for and encourage individual sessions or speed-dating sessions with each other.

As always, I welcome your feedback and hope this is helpful!

This entry was posted on Thursday, May 14th, 2009 at 11:34 am and is filed under Activation, Events, Marketing, Partnerships, Sponsorship Fulfillment, Sponsorships, Strategy, Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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