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SponsorPitch News
- Deutsche Bank Extends Title Sponsorship of PGA Tour Stop through 2012The PGA TOUR and Deutsche Bank announced that the global banking firm has exercised a two-year option to continue sponsorship of the Deutsche Bank Championship through 2012. Read More >> […]
Sports Business Daily News
- ESPN, BYU Agree To Eight-Year TV DealHolmoe Announces Eight-Year TV Deal With ESPN, Six-Game Deal With Notre Dame ESPN and Brigham Young Univ. yesterday announced an eight-year agreement that gives the net exclusive rights to BYU home football games during the '11-18 college football seasons. ESPN has an… […]
Power Sponsorship Blog
- Webinars: Short Lead-Time Sponsorship Sales and Critical Skills for Sponsor RetentionIn September, I’ll be doing two of my most popular webinars, covering two of the industry’s most vexing subjects. 15 September – Short Lead-Time Sponsorship Sales Sponsorship lead-time is unforgiving. You only have so much time to get your sponsorship sold before the sales window closes, and as the days tick away, and the pressure […]
Sponsorpark Blog
- What Are You Inciting in Your Audience?Have you ever read 15 pages of a book and then suddenly stopped and realized you don’t remember a thing you read because your brain was spinning on another topic? Or have you listened to a speaker, (maybe right after lunch) who rambled on and on who inspired nothing but a sudden desire to grab a pillow? Have you ever been to a concert where you weren’t allo […]
Seth’s Blog
- Check-in, ChickenOne way to start every morning with your team is to have them check in. Go around in a circle and let people update and contribute. It's not a silly exercise, in that it helps people speak up and it... […]
Jason Peck’s Blog
- Sports and Social Media – Why Should Sponsors Care?Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see […]
Tag Cloud
Talk about an epiphany? Here are some amazing insights from a great blog which connects to another great blog. wow. I don’t learn something new everyday – I learn too much everyday. Thank God for the numbing effects of a glass of wine after all this…here goes…
This is where the folks at Sports Media Challenge have stepped in to help. They created a great resource called “Winning Fans with Social Media: A Dynamic Glossary for Tackling the Language of Social Media” The guide reviews almost all of the common terms and concepts in social media, which can be a great help in exploring the different option available to you. The guide has two sections, one on the basics for true novices and an intermediate section for those further along. In addition, the guide provides “sideline tips” to go along with all of the terms and definitions. Even if you think you know social media, you will find some useful tidbits by reading this paper.
If you have other questions about social media and sports, you can reach out to most of the Sports Media Challenge staff on Twitter (@KathleenHessert, @JakeRosen, @RyanStephens, @BrittanyLane, @mhannahp, @MatthewGarner, @LindaHutch, @JaneWeddington) or visit their website at www.SportsMediaChallenge.com.
This post merits lots of feedback – please share yours as my brain hurts right now…
Thanks for linking back to my post, which links back to Sports Media Challenge. I am a firm believer in the power of social media in sports, and the sharing of resources like this will help spread the knowledge and lead to more industry creativity!