Categories
Archives
Subscribe to Email Updates
More from SIG
SponsorPitch News
- JPMorgan Chase’s $300M MSG blockbusterJPMorgan Chase has agreed to a massive sponsorship deal with Madison Square Garden worth at least $30 million a year, which stands as the most lucrative annual building/team sponsorship agreement to date. Multiple sources confirmed the top-level deal valued at $300 million over 10 years or more in securing rights to almost every asset in the Garden, which is […]
Sports Business Daily News
- Michigan Set To Debut Stadium RenovationsThe $226M Renovation Took Three Years To Complete, Ups Big House Capacity To 109,901 A "new-and-improved Michigan Stadium will be unveiled" during Saturday's Connecticut-Michigan game, according to Rod Beard of the DETROIT NEWS. The $226M renovation… […]
Power Sponsorship Blog
- Sponsorship Lie #212: “There’s Still Time!”One of the first things I do every day is check out what’s happening on LinkedIn. It’s such a great resource for advice and networking in our industry. One of the things I found this morning, however, was just a big fat lie. “There is still time to sponsor our unique event!” Okay, so it’s not an […]
Sponsorpark Blog
- What Are You Inciting in Your Audience?Have you ever read 15 pages of a book and then suddenly stopped and realized you don’t remember a thing you read because your brain was spinning on another topic? Or have you listened to a speaker, (maybe right after lunch) who rambled on and on who inspired nothing but a sudden desire to grab a pillow? Have you ever been to a concert where you weren’t allo […]
Seth’s Blog
- If you want to learn to do marketing...then do marketing. You can learn finance and accounting and media buying from a book. But the best way to truly learn how to do marketing is to market. You don't have to quit your job and you don't need... […]
Jason Peck’s Blog
- Sports and Social Media – Why Should Sponsors Care?Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see […]
Tag Cloud
Archive for January, 2009
I re-listened to the IEG 2009 Trends webinar and got a few more nuggets that I wanted to share and some insights/analysis:
- Sponsorship spending grew by 11.4% in 2008 but is projected to only grow by 2.2% in 2009
- Of the nearly 17 Billion sponsorship dollars spent by North American Companies, most will continue to be spent on sports (68%), however, they project to only grow by 1.8%
- Of all sectors, sports is projected to be the slowest growing at 1.8%
- Sectors with biggest growth opportunities are festivals, fairs and annual events, associations and member organizations (4.4%).
Given these numbers, what are some suggestions for sellers? (more…)
Our group of 2,600+ sponsorship and marketing professionals has grown quickly and members come from the top positions at such agencies as IEG, IMG, Wasserman, The Leverage Agency, NFL, NBA, NHL, CFL, MLB, AVP, MLS, NASCAR, MMA, GGP, Westfield and More.We connect with each other to enhance our knowledge, further their careers and interact online via our discussion forums and blog. Please subscribe if this is valuable content by providing your e-mail address in the box to your left.
We are committed to being the best, free business networking site for sponsorship and marketing executives on the internet. We welcome guest bloggers and volunteers.
We also send a monthly, e-newsletter and provide exclusive discounts for conferences (including 10% off the upcoming IEG annual conference), enhancements tools and appropriate vendors.
All of this is provided free for you and appropriate associates.
To join, please click on the link below.
http://www.linkedin.com/e/gis/59380
Please forward this along to appropriate folks in your network and encourage them to do the same.
We are also replicating the group on Facebook to grow the membership, but the primary site will be on LinkedIn for now. So, you are also welcome to join that group and “friend me” on Facebook.
http://www.facebook.com/home.php#/group.php?gid=45136322100
Lastly, for Twitter people, you can follow/find me at
Please let me know how I may be of service for your sponsorship needs.
We sent out to our LinkedIn members on Monday.
Please Click here to join our group.
|
January 2009 “(You) can become moderately successful doing the same thing that everyone else does. But if you want to be wildly successful, you have to do what no one else has done.” Happy New Year! With a New Year comes a new look for Sponsorship Insights Newsletter. Our goal is to keep you informed of trends, people and resources. There is simply too much going on to put it all here. We will be giving you tid-bits and short updates here and then allowing you to read the remainder of the article on our upgraded blog
.
Upgrades include expanded feature writers, and the ability to get the latest sponsorship community updates right to your email.
Lastly, you can follow/find me at
http://twitter.com/danbeeman
Please let me know how I may be of service.
Best,
WHO LEADS THE PACK?I asked our members (you!) for your recommendations for the top sponsorship agencies..here’s what you said EXCLUSIVE FOR SPONSORSHIP INSIGHTS MEMBERSIEG Sponsorship Conference It’s here…as a member of Sponsorship Insights Group, you will receive a 10% discount off your registration when you use this code at registration:AC2009SI A wise investment at any cost! We look forward to seeing you there.
Sponsorship fulfillment just got easier for you!
SponsorshipPro+ is offering a special opportunity for Sponsorship Group Insight Members! Gain control over your marketing and media assets. SponsorshipPRO+ is the first presentation software designed specifically for the sponsorship industry and is benefiting organizations of all sizes and types. Reach High School Althletes with Your Message PrepChamps is an online community that connects high school and collegiate coaches for recruitment purposes. Anyone interested in reaching high school athletes, coaches and fans in 2009, please contact Dale Bundschu at djbundschu@prepchamps.com
|
||||||||||||||||||
I recently taught a workshop on sponsorship for real estate developers looking to make up for their increased vacancies with new revenue from untapped resources. An overview of the presentation is below and more information can be found on my LinkedIn profile.
With the retail sector in dire straits, developers need to be more creative with their marketing and partnership marketing (sponsorship) efforts. As traditional media is diminishing in effectiveness and marketing budgets are being slashed, retail developers need to think of themselves as a medium. They have a captive audience of targeted, spend-ready consumers.
Westfield seems to get it as does GGP, Simon and Macerich is getting it going as they have in-house business units dedicated to leverage their common-area assets. It is the mid-sized and smaller developers who don’t seem to be able to put programs together or realize its potential to drive revenue with a little investment. So, (more…)
I recently attended a webinar hosted by IEG on trends for 2009 and found it informative and enjoyed some very insightful comments by their Chairman, Lesa Ukman.
First the statistics, according to IEG, North American Sponsorship spending is supposed to increase by only 2.2% as opposed to a growth last year of 11.2%. While weak, this is a much better than (more…)
7 Comments »
Posted in Activation, Advertising, Exclusivity, Marketing, Partnerships, Sponsorships, Strategy, Uncategorized
We created the following video to show how inundated consumers are with advertising.
Marketers need to find authentic ways to reach consumers where and when they are open to marketing messages.
They need to build a relationship and deliver real value. Break through the clutter video
As you know, I am always analyzing sponsorships – what works and doesn’t work. It gets easier everday, because sponsorship and advertisinsg is literally everywhere.
I am also a huge Lakers fan. I take my kids to games and we watch them on TV. My kids (5,6), are often more interested in the promotions than the action on the court. Sponsorship Insights Group member, Brian Gainor, recently blogged about the Lakers and one of their sponsors, Jack In The Box. The promotion is simple: Lakers keep an opponent under 100 points and win, the fans get a coupon for free tacos. The brilliant tactic and how it has legs is demonstrated by how it has caught a buzz via people blogging about it and talking about it.
Here are two examples: My 6 year old daughter loves to read the scores in the sports page every morning and says, “hey daddy, free tacos again. Let’s go to a game.” Wow. talk about a mutual brand benefit – new ticket sales and desire for tacos at Jack in The Box!
Another is the fact that their is actually a facebook community for Lakers Taco Lovers! To learn more about Lakers sponsorships, contact, Linked in Sponsorship Insights Group member, Blain Skinner
Why are several of my Sponsorship Insights Group Members from LinkedIn staff on the Executive staff at IEG and hundreds of others in my group going to be at the IEG, annual sponsorship conference?
Because it is THE place to connect with peers, learn more about sponsorship and share ideas and opportunities with others in a great environment.
What do we have in common? Why am I blogging about this?
Well, I’ll be there and I am offering 10% off for the first 25 people Sponsorship Insights LinkedIn Group members. To join our group and get the code, click here and go to the discussion forum. It is the featured discussion.
To Register Click Here. To learn more, read below.
The McCourts got it right. Their investment in upgrading their facilities will be paid back with new sponsorship revenue. It will become destination that will attract customer all year long and make Dodger Stadium viable for greater sponsorship revenue for a naming rights partner of the entire facility and the peripheral elements
Now they need an outstanding sponsorship agency with retail experience. hmmm. I wonder who that might be?
These posts are opinions, insights and links to marketing and sponsorship news. They are meant to inspire and provoke thought. I encourage you to subscribe to my RSS feed and visit my website at www.sponsorshipinsights.com to learn about our services.
Blogging is a new thing for me. Sponsorship is not.
Blogging is a great tool for communicating. So is Sponsorship.
As I am working through my learning curve on best practices for blogging on sponsorships, I found a couple of great blogs and picked the brains of their owners.
Jason Peck does a blog on Sports Marketing and Frank Reed does one for small businesses on enhancing their web presence. Both are smart guys. I encourage you to check out their blogs.
They have both recommended that I switch from a site-hosted blog using blogger to wordpress.
Therefore, I have a new look. I hope you like it and subscribe, by providing your e-mail address in thebox to your left.
These posts are opinions, insights and links to marketing and sponsorship news. They are meant to inspire and provoke thought. I encourage you to subscribe to my RSS feed and visit my website at http://www.sponsorshipinsights.comto learn about our services.