Sponsorship Insights Group Blog | Blogging with Dan Beeman http://sponsorshipinsights.com/blog connecting people, opportunities and ideas in the sponsorship and marketing community Tue, 10 Aug 2010 14:14:58 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Sponsorship Insights Group eNewsletter Now Online – Lot’s of Big News http://sponsorshipinsights.com/blog/?p=908 http://sponsorshipinsights.com/blog/?p=908#comments Tue, 20 Apr 2010 17:38:18 +0000 Dan Beeman http://sponsorshipinsights.com/blog/?p=908 First a couple of bits of news from SIG founder, Dan Beeman:

  • SIG – The Agency! is relaunching under the leadership of David Rachell.  Soon you will see many new clients, services, alliance partners and a re-vamped website with a new logo!  To learn more about David, see his information as featured member in the link to the newsletter below.
  • We have added alliances with TheList and WorkInSports.  They are both offering our members exclusive discounts and will be adding great content and promotion.  See newsletter link below for more detail.
  • We are co-sponsoring our first, two day sponsorship workshop with Kim Skildum-Reid of PowerSponsorship this May in Los Angeles.  One day is for sellers and another for buyers.  See more detail in newsletter.  Yes – exclusive member discounts for this as well.

It has been a pleasure to serve you over the past few years and build our group into the largest social media community for sponsorship and marketing professionals.  Keep this community growing and thriving through your participation.  Click here for the latest newsletter.

Best,

Dan Beeman

As always, your feedback is much appreciated!

]]> http://sponsorshipinsights.com/blog/?feed=rss2&p=908 0 Manchester United And Sponsorship – An In-Depth Look http://sponsorshipinsights.com/blog/?p=904 http://sponsorshipinsights.com/blog/?p=904#comments Mon, 29 Mar 2010 21:38:49 +0000 alex http://sponsorshipinsights.com/blog/?p=904 Manchester United has been flooding the headlines over the past few weeks with news of debts and takeovers. This article looks at the big money sponsorship deals happening behind the scenes and the Glazer family’s London-based organization that is driving these deals.

Read the full article here

]]> http://sponsorshipinsights.com/blog/?feed=rss2&p=904 0 Formula One Sponsorship At The Chicane http://sponsorshipinsights.com/blog/?p=902 http://sponsorshipinsights.com/blog/?p=902#comments Sun, 28 Mar 2010 22:38:24 +0000 alex http://sponsorshipinsights.com/blog/?p=902 High-profile, high investments, high-speed, high budgets. These are all words synonymous with Formula 1, however recent figures have shown that the recession has taken sponsorship in the sport to a new low.

Read the full report detailing the current state of sponsorship in Formula 1 and the most recent trends in the sport here.

]]> http://sponsorshipinsights.com/blog/?feed=rss2&p=902 0 Sponsorship Resources – who are best practice leaders? http://sponsorshipinsights.com/blog/?p=899 http://sponsorshipinsights.com/blog/?p=899#comments Thu, 25 Mar 2010 15:40:52 +0000 Dan Beeman http://sponsorshipinsights.com/blog/?p=899 Yesterday, Emily Taylor of Sponsorpark had a good blog which contained top sponsorship resources.  They mentioned Sponsorship Insights Group #2.  Thanks for the recognition.

Read it here

]]> http://sponsorshipinsights.com/blog/?feed=rss2&p=899 0 Sponsorship Insights Group March Newsletter Now Online! http://sponsorshipinsights.com/blog/?p=896 http://sponsorshipinsights.com/blog/?p=896#comments Wed, 24 Mar 2010 17:10:17 +0000 Dan Beeman http://sponsorshipinsights.com/blog/?p=896 It is filled with new jobs, articles, blogs, alliances, conferences, featured member and more!  Check it out here

Please share with your fellow sponsorship professionals.

For more information about me and our services, please click on the links below.

Regards,

Dan Beeman

Sponsorship Insights Group

Phone: 818.433.4239

Skype: danbeeman1

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands.  We help buyers and sellers increase efficiency and profitability.  How can we help you?

For more information, please click on:

Sponsorship Insights Group

www.cbress.com

LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

]]> http://sponsorshipinsights.com/blog/?feed=rss2&p=896 0 Power Sponsorship brings Seminar to LA’s Petersen Museum soon http://sponsorshipinsights.com/blog/?p=891 http://sponsorshipinsights.com/blog/?p=891#comments Mon, 22 Mar 2010 15:36:12 +0000 Dan Beeman http://sponsorshipinsights.com/blog/?p=891

Get a special discount if you are a member of our group and sign up early.  We are co-promoting it and would love to make this a big success as our first in-person gathering for our members.  Based on the success of this event, we will be taking it to cities throughout the world where we have members. http://www.powersponsorshipdownloads.com/powersponsorship/PowerSponsorshipWkshpsLA.pdf

All of the workshop details are online. The central point for information is http://www.powersponsorship.com/sponsorship-workshops-2010-la.html. You can also go straight to the Eventbrite registration page and find all the details and pricing, http://powersponsorship.eventbrite.com

To get $50 off the price of each workshop, enter the code: insights. Combine this with the early bird discount, for a total discount of $100, but not with the charitable organization discount (they already get a $50 discount).

I look forward to seeing you there!

]]> http://sponsorshipinsights.com/blog/?feed=rss2&p=891 0 February Sponsorship Insights Group Newsletter Now Online http://sponsorshipinsights.com/blog/?p=876 http://sponsorshipinsights.com/blog/?p=876#comments Fri, 05 Mar 2010 16:18:14 +0000 Dan Beeman http://sponsorshipinsights.com/blog/?p=876 Great new jobs, blogs, articles, conferences and member profile.  read it here and share your thoughts!  Please share with industry associates who may be interested in the material or joining our group.

]]> http://sponsorshipinsights.com/blog/?feed=rss2&p=876 0 Tiger’s Speech, My Insights http://sponsorshipinsights.com/blog/?p=873 http://sponsorshipinsights.com/blog/?p=873#comments Fri, 19 Feb 2010 17:10:44 +0000 Dan Beeman http://sponsorshipinsights.com/blog/?p=873 Tiger Notes:
He seemed authentic and genuinely full of remorse and accepted full responsibility.  Now he needs to rededicate himself and that will be proven over the long-term.  Right now, he is an enigma.  We are not sure what to believe as his life has been so full of duplicity for that past several years – he portrayed one image while living another.
There are several ways to view what he said and how he said it:
1.    General Consumer – am I buying it?  Will I buy his products?  Will root for him?  Is he authentic?
2.    Brand – Does he represent our attributes?  Can he drive sales?  What is the downside?
3.    PGA – Can we control him?  What is the net/net? (ratings, tour etc)
4.    Women – Was he sincere?  Can his sins be forgiven?  Is he fully responsible?
5.    Media – is it our business?  Have we protected him?  Where does our responsibility begin and end?  Are athletes role models?
6.    Minorities – Is he being treated fairly?
Brands are looking for alignment with individuals (properties) that best represent their corporate image.
They will take a “wait and see” approach to how he comes out of this.
When is come to sponsorships, the question is what is the person marketing/selling?
If it is performance-related and he continues to perform, he will have opportunity as will still have appeal to an audience who doesn’t care about his personal life.  Look at Michael Jordan – Gatorade, Nike – performance
If the brand wants to reinforce a slogan like “pursuit of perfection” he would be set up to fail as he is clearly not perfect, nor are any of us.  Thoughts?

]]> http://sponsorshipinsights.com/blog/?feed=rss2&p=873 1 Tiger Talks – My Take http://sponsorshipinsights.com/blog/?p=871 http://sponsorshipinsights.com/blog/?p=871#comments Thu, 18 Feb 2010 17:05:50 +0000 Dan Beeman http://sponsorshipinsights.com/blog/?p=871 What?  No Oprah?  In typical Tiger style, he is conducting a press…, sorry, I got that wrong.  I guess it was wishful thinking.  Tiger will be reading a statement in front of selected media and taking no questions.  Which will only lead to MORE questions.  See more here and my quote in the LA Times Article this morning.  I have written in this space with my insights.  I agree with the article, he should have followed the Andy Petite approach to handling adversity.  What approach is that, you might say?  That is precisely my point…

]]> http://sponsorshipinsights.com/blog/?feed=rss2&p=871 0 When does sponsorship of a band make sense for a brand? http://sponsorshipinsights.com/blog/?p=869 http://sponsorshipinsights.com/blog/?p=869#comments Thu, 11 Feb 2010 19:41:29 +0000 Dan Beeman http://sponsorshipinsights.com/blog/?p=869 When they are touring.

When they are brand friendly.

When they are committed to great causes.

When they provide authentic integration.

When they have significant reach and range to a targeted audience.

When they have not hit bigtime, but are about to…

Announcing an amazing opportunity:

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