Jobs, featured articles, great blogs, upcoming conferences and more.  Please let us know if you have something to add and you want shared with our readers/members.  We are now over 4,700 sponsorship professionals from more than 30 countries!

For more information about me and our services, please click on the links below.

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands.  We help buyers and sellers increase efficiency and profitability.  How can we help you?

For more information, please click on:

Sponsorship Insights Group

www.cbress.com

LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

You will get agnostic perspectives, objective insights and exclusive benefits.  We are announcing and developing new alliances every day.  Here is the new site:

Sponsorship Insights Group

What do you think?

You can also find and subscribe to her newsletter. This month, you get a double issue!

Do you like her stuff? I do! Do you disagree? tell us why…

For more information about me and our services, please click on the links below.

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?

For more information, please click on:

Sponsorship Insights Group

LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

My story is a good one, but comes more from sweat than strategy. In 2008, I started my sponsorship consulting company under the name of “Beeman (my last name) Sponsorship Consulting.” We sought to provide sponsorship valuation, advisory and sales representation services with a focus on retail destinations as clients. A short while later, I started a LinkedIn Group for Sponsorship and Marketing professionals called Sponsorship Insights Group (SIG).

The group membership took off with very little marketing and now stands at 4,600+. It is the largest one on the internet for Sponsorship and Marketing professionals to network, share insights and find exclusive discounts on vendors goods and services. My value proposition was simple to members: I would provide free quality content, a place to network and share information with others and a chance to learn more and find opportunities.

I quickly realized that the social media practices that I put in place generated a significant amount of recognition for Sponsorship Insights Group. Then, I realized there was more equity associated with SIG in the marketplace than BSC. So, I changed the name of my business to that of my group.

On January 1^st, 2009 my New Year’s resolution was to learn how to blog. The following on that has lead to my being a source on recent articles on Tiger Woods sponsorship problems in Sports Business Journal and LA Times among others. I have also built a group on Facebook which replicates the LinkedIn Group and have thousands of followers on Twitter.

Recently we enhanced our website and secured a series of alliance partners. Now, we serve every need for sponsorship professionals and have broadened our services and scope to meet every need.

Now, I literally get inquiries for my services Every Day from properties and agencies throughout the world. They want to join my group, tap into our knowledge and seek our services. If you look at my profile, you’ll see that LinkedIn is a tool that I use on a daily basis for business.

Time? I’d say it was well-spent. ROI? Absolutely!

For more information about me and our services, please click on the links below.

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?

For more information, please click on:

Sponsorship Insights Group

LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

We are also looking for Business Development professionals and a Managing Director for the agency. The positions offer generous commissions, autonomy and great growth opportunity. The hours are flexible and the work site is from your home computer. The job descriptions are posted at www.sponsorshipinsights.com or you can e-mail him with your resume and cover letter at dan@sponsorshipinsights.com

For more information about me and our services, please click on the links below.

Regards,

Dan Beeman

Sponsorship Insights Group

Phone: 818.433.4239

Skype: danbeeman1

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?

For more information, please click on:

Sponsorship Insights Group

LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

About Sponsorship Insights Group (SIG)
We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?
We have a unique business model developed to maximize ROI/ROO.
For more information, please click on:
Sponsorship Insights Group

Dan Beeman, Founder - Sponsorship Insights Group
818.433.4239 – Office
Skype: danbeeman1
dan@sponsorshipinsights.com

Join/Connect and/or follow me on:LinkedIn
Facebook
Twitter: @sponsorinsight

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?

For more information, please click on:

Sponsorship Insights Group

LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

Please click here to post your responses

It was another interesting year, filled with all the emotions that life brings - joy, sorrow, victory and defeat. We are so grateful to have health, friends and family. We learn every day how much we don’t know and pledge to Embrace Change as it is the Constant. What will 2010 bring? We hope prosperity, health and happiness. “some pursue joy, while others create it.” I hope to create.

Wishing you all the very best for this holiday season and 2010. Click the link below to view the video.

christmas-video-card-007

For more information about me and our services, please click on the links below.

Regards,

Dan Beeman

Sponsorship Insights Group

Phone: 818.433.4239

Skype: danbeeman1

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?

For more information, please click on:

Sponsorship Insights Group

LinkedIn Profile,
Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

Here is my quote and it is also hypertext to the article.

Dan Beeman, founder of the Woodland Hills-based Sponsorship Insights Group, a global networking and sponsorship agency, said Woods’ unwillingness to take control of the situation “smacks of selfishness.”

“Tiger should have come out by now and released all his sponsors from their obligations and publicly rededicated himself to working for his foundation,” Beeman said. “Instead he and his representatives are letting his sponsors hang out there and fall like dominoes, one by one.”

The dominoes falling and his silence  is only extending the story.  Tiger is going through a self-inflicted ordeal that none of us can relate to as no sports figure has ever has the number of endorsements, is as widely recognized or has anywhere near the income generated by them.

People have and do cheat, but no cheating  has ever been so widely covered or been so serial in its nature.  Part of the incomprehensible irony which has mystified his fans is that golf has many metaphors about life through its’ rules of self-regulation, honesty and tradition.  So, sponsors jumped on the bandwagon of the best  golfer and capitalized on those attributes.  That is why so many feel cheated.  Cheating is not allowed in golf.

Almost all of his sponsors focused on his relentless drive for perfection and personal discipline which helped him achieve success.  He allowed sponsors to market himself that way knowing there was a natural, logical extension from his golf success to his personal success.  This was all reinforced by his public image - a lovely wife and two adorable children.  Sponsors hoped that same leap would be made by consumers as it related to their brand.  This image was reinforced by an apparently wholesome family life.  The extension of perceived perfection to his personal life and brands was natural.  By accepting the endorsements, he perpetuated that image.

Now we know that on field/court/course success should not be extended to assumptions of ones moral character or integrity.  We keep learning the hard way.  We want to look up to these athletes because they do physical things we can’t.

As I said in the article, he needs to get in front of it, show genuine remorse, accept responsibility and do something about it.  A good first step would be to release sponsors from their obligations.  This will end the domino effect of  sponsors, one at a time, spinning their way out of their connection with him by “respecting his privacy.”

The “selfishness” I spoke of in the article was not of Tiger (though, through his duplicity, he obviously was), but his agent who had the audacity to say he was disappointed in Accenture for dropping him.  His agent should have apologized to Accenture for tarnishing their image and allowing them to run their marketing around a campaign that now smacks of a sad irony - “Go ahead, be a Tiger.”  Yikes!

Accenture, and the others, should find causes/properties to sponsor that aim to do good, not individuals.  Tiger should endorse that.   That would stop the dominoes from continuing to fall and buy him some privacy, respect and the opportunity to start repairing himself and his image.  As we keep being reminded, humans are not perfect and will make mistakes, but causes aim for good and usually do it.

Thoughts?