connecting people,opportunities and ideas

Manchester United has been flooding the headlines over the past few weeks with news of debts and takeovers. This article looks at the big money sponsorship deals happening behind the scenes and the Glazer family’s London-based organization that is driving these deals.

Read the full article here

High-profile, high investments, high-speed, high budgets. These are all words synonymous with Formula 1, however recent figures have shown that the recession has taken sponsorship in the sport to a new low.

Read the full report detailing the current state of sponsorship in Formula 1 and the most recent trends in the sport here.

Yesterday, Emily Taylor of Sponsorpark had a good blog which contained top sponsorship resources.  They mentioned Sponsorship Insights Group #2.  Thanks for the recognition.

Read it here

It is filled with new jobs, articles, blogs, alliances, conferences, featured member and more!  Check it out here

Please share with your fellow sponsorship professionals.

For more information about me and our services, please click on the links below.

Regards,

Dan Beeman

Sponsorship Insights Group

Phone: 818.433.4239

Skype: danbeeman1

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands.  We help buyers and sellers increase efficiency and profitability.  How can we help you?

For more information, please click on:

Sponsorship Insights Group

www.cbress.com

LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

Get a special discount if you are a member of our group and sign up early.  We are co-promoting it and would love to make this a big success as our first in-person gathering for our members.  Based on the success of this event, we will be taking it to cities throughout the world where we have members. http://www.powersponsorshipdownloads.com/powersponsorship/PowerSponsorshipWkshpsLA.pdf

All of the workshop details are online. The central point for information is http://www.powersponsorship.com/sponsorship-workshops-2010-la.html. You can also go straight to the Eventbrite registration page and find all the details and pricing, http://powersponsorship.eventbrite.com

To get $50 off the price of each workshop, enter the code: insights. Combine this with the early bird discount, for a total discount of $100, but not with the charitable organization discount (they already get a $50 discount).

I look forward to seeing you there!

Great new jobs, blogs, articles, conferences and member profile.  read it here and share your thoughts!  Please share with industry associates who may be interested in the material or joining our group.

Get the latest newsletter information from SIG here

Jobs, featured articles, great blogs, upcoming conferences and more.  Please let us know if you have something to add and you want shared with our readers/members.  We are now over 4,700 sponsorship professionals from more than 30 countries!

For more information about me and our services, please click on the links below.

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands.  We help buyers and sellers increase efficiency and profitability.  How can we help you?

For more information, please click on:

Sponsorship Insights Group

www.cbress.com

LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

As we kick off the New Year, I wanted to personally invite you to join and/or connect more deeply with your peers in the sponsorship and marketing community. We are the largest online social media community for sponsorship professionals and have grown so quickly because we provide value and are dedicated to helping people like you.
Our group of 4,500+ members comes from the top positions at such agencies as IEG, IMG, WMG, AEG and more. They come from leagues – NFL, NBA, NHL, CFL, MLB, AVP, MLS, NASCAR, MMA and more. The brands represented come from a who’s who of Fortune 500 companies. Both physical and intellectual properties have representation and more than 30 countries have members who participate!
Members enhance their knowledge, further their careers and interact online via our discussion forums and blog. We are committed to being the best, free business networking site for sponsorship and marketing executives on the internet.
We also send a monthly, e-newsletter which includes exclusive discounts, enhancements tools and appropriate vendors.
All of this is provided free for you and appropriate associates.
To join, please click on the link below and forward to your associates.
http://www.linkedin.com/e/gis/59380

About Sponsorship Insights Group (SIG)
We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?
We have a unique business model developed to maximize ROI/ROO.
For more information, please click on:
Sponsorship Insights Group

Dan Beeman, Founder – Sponsorship Insights Group
818.433.4239 – Office
Skype: danbeeman1
dan@sponsorshipinsights.com

Join/Connect and/or follow me on:LinkedIn
Facebook
Twitter: @sponsorinsight

Every day, our members from our social media groups/fans/friends and followers tell us that they need effective sponsorship solutions, but struggle to identify cost-effective representation or services that actually deliver customized solutions for them.

On the property side, the options usually are:

A. Commission-only representation with no results
B. Retainer plus commission with lots of reports on “sales activity” but unsatisfactory results
C. Consultants who “value” their property, and provide “advisory services” but don’t actually help them sell
D. Go it alone mode. They use the shotgun approach to send proposals that either miss target, are miss-priced or poorly thought-out.

There are a few websites that “connect” properties with sponsors. Most of them are in BETA-mode and have yet to hit critical mass or have many success stories.

We came up with a model that meets the needs of the marketplace and serves our community at the same time.

Problems:
• Many properties don’t understand their value, have poor representation and need sponsors
• Many agencies spend too much time trying to get clients instead of providing services
• Many agencies are either too general or too specific with their competencies
• Many agencies have high overhead (staff, offices, equipment and travel) which creates higher fees
• Many agencies are geographically restricted with capabilities by the location of their offices
• Many talented former agency folks are looking for work as independent contractors
• Social media as a tool is under appreciated, underutilized and not understood

Solution:

• SIG uses social media and a virtual workforce to maintain a low overhead and worldwide team
• SIG has a natural pipeline of inquiries and sponsorship help from our huge social media community
• SIG outsources sponsorship fulfillment and sales to our members to meet client needs
• SIG consult with clients and then build a proposal according to their needs, time line and budget
• SIG is comprehensive, global, scalable, transparent, efficient, geographically and competency-relevant

Thoughts?

I am a proud Chicagoan by origin (well, River Forest to be exact).  Despite the loss in the Olympic competition for 2016, there are still many great things that make Chicago a unique destination for tourists.  Our city of broad shoulders will collectively shrug them and move on.  We have overcome adversity and loss before.  Can we blame it on Steve Bartman? Just kidding…
The Chicago fire destroyed the city in 1871, and also led to an amazing design revival led by Louis Sullivan and Frank Lloyd Wright.  Their design created the open space along the lakefront with flowing yet efficient integration of spaces and buildings.  Currently living in LA, I have seen the communal pride and lasting legacy it enjoys from the Olympics in 1984.  I was hopeful that Chicago could have enjoyed  the same.
I am confident that; the fire, second city status, the challenging winters and the working class mentality is what makes people from Chicago so special.  They are resilient, have a great sense of history and place.  They also have collective patience and humor – I mean, after all, they have the Cubs…
For being a big city, it is also a small town where ethnic diversity is celebrated through unique communities.  The summer festival season in the neighborhoods around the city provides the opportunity for Chicagoans to connect and celebrate.  The city is also evolving – I remember the post college days when I lived in a shoddy apartment in Wicker Park for $100 a month.  Now, I wish I bought that building!
I also remember when Millennium Park was abandoned railroad tracks and the adjacent Prudential Building (the old one) was the tallest building in Chicago.  Civic leaders came together and help fund a dream.  Now, they provide a seamless, authentic connectivity between the bustling downtown and serenity and beauty of the lakefront parks and museums – the old and new.  The Prudential Buildings demonstrate creative architectural design – celebrating the past while modernizing for the future.
Tourist tip to Chicago – Three things you must do:
1.  Take an architectural river cruise
2.  Go to the observatory room at the Chicago Board of Trade at the closing bell and watch the action – their version of the human zoo
3.  Go to a Cubs Game during the day at Wrigley, sit in the bleachers with friends; without necessarily watching the game, sing “take me out to the ballgame” in your finest Harry Carry impersonation, shout out, “how about another Falstaff” or Old Style -depending on your era and finish by doing a home run trot – visiting each of the sports bars which encircle the park and finish at the Wild Hare and Flying Armadillo Frog Sanctuary while dancing to reggae.
Other activities include the aforementioned Millennium Park, the band shell for concerts at night, Navy Pier – where you can rent a bike and ride along the lakefront path (25 or so miles), play volleyball at North Avenue Beach, visit the observation tower of what used to be Sears Tower (can we still call it that?  While we are at it, Marshall Fields will still be Marshall Fields in my mind), beat traffic by driving lower Wacker, walk through the connected underground tunnel from office buildings, check out the lakefront museums and watch a sunset from Adler Planetarium.
Last, but not least,  it is a phenomenal sports town.  The Jordan years were always fun and that old stadium rocked!  My memories ranged from sneaking in and sitting with Rory Sparrow’s wife and kids in front of Jerry “Crumbs” Krause.  I remember, halftimes in the President’s Club with the likes of Jesse Jackson, Belushi and Siskel acting important while claiming to be underground security for Reinsdorf when pressed.  I often exited with beverages for the Ladaudio brothers or other compatriots.  Da Bears ’85- who can forget Ditka, Sweetness, The Fridge and the Super Bowl Shuffle?  Topping it off was the division-street celebration after the Super Bowl victory.  The Sox – iconic of the South Side and The Cubbies – lovable losers.
So, hang in there Chicago.  You/we have overcome much before.  Remember, we are defined by how we respond to challenges and adversity.