connecting people,opportunities and ideas

Get a special discount if you are a member of our group and sign up early.  We are co-promoting it and would love to make this a big success as our first in-person gathering for our members.  Based on the success of this event, we will be taking it to cities throughout the world where we have members. http://www.powersponsorshipdownloads.com/powersponsorship/PowerSponsorshipWkshpsLA.pdf

All of the workshop details are online. The central point for information is http://www.powersponsorship.com/sponsorship-workshops-2010-la.html. You can also go straight to the Eventbrite registration page and find all the details and pricing, http://powersponsorship.eventbrite.com

To get $50 off the price of each workshop, enter the code: insights. Combine this with the early bird discount, for a total discount of $100, but not with the charitable organization discount (they already get a $50 discount).

I look forward to seeing you there!

Tiger Notes:
He seemed authentic and genuinely full of remorse and accepted full responsibility.  Now he needs to rededicate himself and that will be proven over the long-term.  Right now, he is an enigma.  We are not sure what to believe as his life has been so full of duplicity for that past several years – he portrayed one image while living another.
There are several ways to view what he said and how he said it:
1.    General Consumer – am I buying it?  Will I buy his products?  Will root for him?  Is he authentic?
2.    Brand – Does he represent our attributes?  Can he drive sales?  What is the downside?
3.    PGA – Can we control him?  What is the net/net? (ratings, tour etc)
4.    Women – Was he sincere?  Can his sins be forgiven?  Is he fully responsible?
5.    Media – is it our business?  Have we protected him?  Where does our responsibility begin and end?  Are athletes role models?
6.    Minorities – Is he being treated fairly?
Brands are looking for alignment with individuals (properties) that best represent their corporate image.
They will take a “wait and see” approach to how he comes out of this.
When is come to sponsorships, the question is what is the person marketing/selling?
If it is performance-related and he continues to perform, he will have opportunity as will still have appeal to an audience who doesn’t care about his personal life.  Look at Michael Jordan – Gatorade, Nike – performance
If the brand wants to reinforce a slogan like “pursuit of perfection” he would be set up to fail as he is clearly not perfect, nor are any of us.  Thoughts?

What?  No Oprah?  In typical Tiger style, he is conducting a press…, sorry, I got that wrong.  I guess it was wishful thinking.  Tiger will be reading a statement in front of selected media and taking no questions.  Which will only lead to MORE questions.  See more here and my quote in the LA Times Article this morning.  I have written in this space with my insights.  I agree with the article, he should have followed the Andy Petite approach to handling adversity.  What approach is that, you might say?  That is precisely my point…

As we kick off the New Year, I wanted to personally invite you to join and/or connect more deeply with your peers in the sponsorship and marketing community. We are the largest online social media community for sponsorship professionals and have grown so quickly because we provide value and are dedicated to helping people like you.
Our group of 4,500+ members comes from the top positions at such agencies as IEG, IMG, WMG, AEG and more. They come from leagues – NFL, NBA, NHL, CFL, MLB, AVP, MLS, NASCAR, MMA and more. The brands represented come from a who’s who of Fortune 500 companies. Both physical and intellectual properties have representation and more than 30 countries have members who participate!
Members enhance their knowledge, further their careers and interact online via our discussion forums and blog. We are committed to being the best, free business networking site for sponsorship and marketing executives on the internet.
We also send a monthly, e-newsletter which includes exclusive discounts, enhancements tools and appropriate vendors.
All of this is provided free for you and appropriate associates.
To join, please click on the link below and forward to your associates.
http://www.linkedin.com/e/gis/59380

About Sponsorship Insights Group (SIG)
We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?
We have a unique business model developed to maximize ROI/ROO.
For more information, please click on:
Sponsorship Insights Group

Dan Beeman, Founder – Sponsorship Insights Group
818.433.4239 – Office
Skype: danbeeman1
dan@sponsorshipinsights.com

Join/Connect and/or follow me on:LinkedIn
Facebook
Twitter: @sponsorinsight

We had some fun with the Iphone video camera today and we are sending you our Holiday Greetings via video blog. Last year at this time, I pledged to learn to blog, now I have posted more than 200 blogs and am doing a video blog/card for the holidays!

It was another interesting year, filled with all the emotions that life brings – joy, sorrow, victory and defeat. We are so grateful to have health, friends and family. We learn every day how much we don’t know and pledge to Embrace Change as it is the Constant. What will 2010 bring? We hope prosperity, health and happiness. “some pursue joy, while others create it.” I hope to create.

Wishing you all the very best for this holiday season and 2010. Click the link below to view the video.

christmas-video-card-007

For more information about me and our services, please click on the links below.

Regards,

Dan Beeman

Sponsorship Insights Group

Phone: 818.433.4239

Skype: danbeeman1

We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?

For more information, please click on:

Sponsorship Insights Group

LinkedIn Profile,
Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile

Click here to read our latest newsletter To subscribe, please go to www.sponsorshipinsights.com/blog

I developed a sponsorship program for a real estate developer who provided “aspirational luxury” stores at his retail properties for consumers who “aspired” to a luxury lifestyle.

It worked in retail as consumers shop to feel better, using consumption as therapy.  We sold sponsorships leveraging access to the consumers when their guard was down (while shopping) from being inundated by brand messages that were sent through traditional media channels.

I found an interesting organization that is offering partnerships by rewarding future behavior – and inspiring that behavior.

What is an X PRIZE?

An X PRIZE is a $10 million+ award given to the first team to achieve a specific goal, set by the X PRIZE Foundation, which has the potential to benefit humanity. Rather than awarding money to honor past achievements or directly funding research, an X PRIZE incites innovation by tapping into our competitive and entrepreneurial spirits.

How enlightened.  Why be aspirational if you can be inspirational?

Summertime = heat, swimming to keep cool, relaxation and reflection (at least the last two weeks of August).  I recently read a couple of books – The Waxman Report and The Alchemist, by Paul Coelho.  I won’t review the Waxman Report in this space as it is probably too political for some of my readers.

However, The Alchemist got me to thinking a bit and how it relates to sponsorship.  Okay, full disclosure, I am always thinking about sponsorship!

According to Paul, in order to fulfill your Personal Legend, one must be also connected to the Soul of the World and know The Language of The World.  To get connected in this deep way, one must be committed to the journey and the process and facing the inherint challenges.  Wow, pretty deep.

In sponsorship, this means being an evangelist of the medium, truly and authetically building integrated platforms for brand promotion, through creatively leveraging the asset or property.  In order to do this, one needs training and understanding and of course, being connected.

A couple of interesting ways to train and get connected are coming up soon.

• LA Office is hosting their annual conference in Hollywood, CA.  They are offering free movie passes for brand representatives who want to take advantage of the special rate for our readers.  Just click on this link and type in the word SPONSORSHIP, when booking.
• IEG has expanded their training and are offering a couple of unique courses and a combined course which brings together many of the necessary tools for sponsorship success. Their next one is on Sponsorship Activation.  Click here to register and find out more information.

Both of these institutions have helped me learn, grow and get more connected.  I hope this is helpful and look forward to your feedback!

As usual Jason Peck provides an insightful and thought-provoking blog.  This is a central question to our industry that merits discussion. I have blogged about this and will make this a featured discussion on our LinkedIn Group – Sponsorship Insights.

It is particularly timely you bring up this discussion in that you will be featured in our next e-newsletter going out to our membership next week.

My take: When pitching sponsorship opportunities, I often find myself explaining the benefits of sponsorship in general versus more traditional media for more than half of the presentation before I even get to the specifics of the pitch. I think the term “sponsorship” carries a certain amount of baggage and and ambiguity. In the REIT sector, many in house sponsorship units are re branding as “partnership marketing” to emphasize the partnership aspect.  Read Jason’s blog here:

The buzz on the blog in this space yesterday has picked up a lot of conversation and debate.  My surfing analogy remains, but I want to be sure to acknowledge the thought-leadership of what IEG has done, and continues to do, through their series of educational services and conferences.  They have brought the sponsorship community together and inspired me to become a sponsorship professional dating back to my first conference in 1988. I have attended many of their conferences and always came away with a few new contacts, friends and ideas.

While I like to think of this space as a source for valuable information relating to sponsorship and occasional pop-psychology, my intent is to be thought-provoking and provide and interesting read on many subjects – not attacking anyone or thing.   You should note that this blog and comments are unfiltered and that criticisms of my work and blog are published in this very space.  With each post, I encourage your feedback and often ask questions that may seem tough or controversial.  I do it on purpose to foster discussion and debate.

It certainly is newsworthy that IEG is entering the social media space in a big way, especially as this blog a is dedicated to commenting on social media and sponsorship and exists solely in the social media space.

I have tremendous respect for the folks at IEG and hope to Share the Wave and be acknowledged as someone who provided some early leadership in social media and sponsorship networking online though our groups/following on LinkedIn, Twitter and Facebook, totaling more than 5,000 sponsorship professionals.

Will my efforts to build an online community now be irrelevant or redundant?  Is this an apology or an obituary for SIG?  We’ll see.  What do you think?