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SponsorPitch News
- JPMorgan Chase’s $300M MSG blockbusterJPMorgan Chase has agreed to a massive sponsorship deal with Madison Square Garden worth at least $30 million a year, which stands as the most lucrative annual building/team sponsorship agreement to date. Multiple sources confirmed the top-level deal valued at $300 million over 10 years or more in securing rights to almost every asset in the Garden, which is […]
Sports Business Daily News
- Michigan Set To Debut Stadium RenovationsThe $226M Renovation Took Three Years To Complete, Ups Big House Capacity To 109,901 A "new-and-improved Michigan Stadium will be unveiled" during Saturday's Connecticut-Michigan game, according to Rod Beard of the DETROIT NEWS. The $226M renovation… […]
Power Sponsorship Blog
- Sponsorship Lie #212: “There’s Still Time!”One of the first things I do every day is check out what’s happening on LinkedIn. It’s such a great resource for advice and networking in our industry. One of the things I found this morning, however, was just a big fat lie. “There is still time to sponsor our unique event!” Okay, so it’s not an […]
Sponsorpark Blog
- What Are You Inciting in Your Audience?Have you ever read 15 pages of a book and then suddenly stopped and realized you don’t remember a thing you read because your brain was spinning on another topic? Or have you listened to a speaker, (maybe right after lunch) who rambled on and on who inspired nothing but a sudden desire to grab a pillow? Have you ever been to a concert where you weren’t allo […]
Seth’s Blog
- If you want to learn to do marketing...then do marketing. You can learn finance and accounting and media buying from a book. But the best way to truly learn how to do marketing is to market. You don't have to quit your job and you don't need... […]
Jason Peck’s Blog
- Sports and Social Media – Why Should Sponsors Care?Today is the last post in a series with thoughts from some pretty smart folks to try to answer the question of why people should care about the intersection of sports and social media. You can see […]
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Archive for the ‘Partnerships’ Category
It is filled with new jobs, articles, blogs, alliances, conferences, featured member and more! Check it out here
Please share with your fellow sponsorship professionals.
For more information about me and our services, please click on the links below.
Regards,
Dan Beeman
Sponsorship Insights Group
Phone: 818.433.4239
Skype: danbeeman1
We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?
For more information, please click on:
LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile
Great new jobs, blogs, articles, conferences and member profile. read it here and share your thoughts! Please share with industry associates who may be interested in the material or joining our group.
Get the latest newsletter information from SIG here
Jobs, featured articles, great blogs, upcoming conferences and more. Please let us know if you have something to add and you want shared with our readers/members. We are now over 4,700 sponsorship professionals from more than 30 countries!
For more information about me and our services, please click on the links below.
We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?
For more information, please click on:
LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile
As we kick off the New Year, I wanted to personally invite you to join and/or connect more deeply with your peers in the sponsorship and marketing community. We are the largest online social media community for sponsorship professionals and have grown so quickly because we provide value and are dedicated to helping people like you.
Our group of 4,500+ members comes from the top positions at such agencies as IEG, IMG, WMG, AEG and more. They come from leagues – NFL, NBA, NHL, CFL, MLB, AVP, MLS, NASCAR, MMA and more. The brands represented come from a who’s who of Fortune 500 companies. Both physical and intellectual properties have representation and more than 30 countries have members who participate!
Members enhance their knowledge, further their careers and interact online via our discussion forums and blog. We are committed to being the best, free business networking site for sponsorship and marketing executives on the internet.
We also send a monthly, e-newsletter which includes exclusive discounts, enhancements tools and appropriate vendors.
All of this is provided free for you and appropriate associates.
To join, please click on the link below and forward to your associates.
http://www.linkedin.com/e/gis/59380
About Sponsorship Insights Group (SIG)
We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?
We have a unique business model developed to maximize ROI/ROO.
For more information, please click on:
Sponsorship Insights Group
Dan Beeman, Founder – Sponsorship Insights Group
818.433.4239 – Office
Skype: danbeeman1
dan@sponsorshipinsights.com
Join/Connect and/or follow me on:LinkedIn
Facebook
Twitter: @sponsorinsight
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Posted in Activation, Brand Image, Business, Marketing, Partnerships, Strategy, Uncategorized
We had some fun with the Iphone video camera today and we are sending you our Holiday Greetings via video blog. Last year at this time, I pledged to learn to blog, now I have posted more than 200 blogs and am doing a video blog/card for the holidays!
It was another interesting year, filled with all the emotions that life brings – joy, sorrow, victory and defeat. We are so grateful to have health, friends and family. We learn every day how much we don’t know and pledge to Embrace Change as it is the Constant. What will 2010 bring? We hope prosperity, health and happiness. “some pursue joy, while others create it.” I hope to create.
Wishing you all the very best for this holiday season and 2010. Click the link below to view the video.
For more information about me and our services, please click on the links below.
Regards,
Dan Beeman
Sponsorship Insights Group
Phone: 818.433.4239
Skype: danbeeman1
We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?
For more information, please click on:
LinkedIn Profile,
Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile
Every day, our members from our social media groups/fans/friends and followers tell us that they need effective sponsorship solutions, but struggle to identify cost-effective representation or services that actually deliver customized solutions for them.
On the property side, the options usually are:
A. Commission-only representation with no results
B. Retainer plus commission with lots of reports on “sales activity” but unsatisfactory results
C. Consultants who “value” their property, and provide “advisory services” but don’t actually help them sell
D. Go it alone mode. They use the shotgun approach to send proposals that either miss target, are miss-priced or poorly thought-out.
There are a few websites that “connect” properties with sponsors. Most of them are in BETA-mode and have yet to hit critical mass or have many success stories.
We came up with a model that meets the needs of the marketplace and serves our community at the same time.
Problems:
• Many properties don’t understand their value, have poor representation and need sponsors
• Many agencies spend too much time trying to get clients instead of providing services
• Many agencies are either too general or too specific with their competencies
• Many agencies have high overhead (staff, offices, equipment and travel) which creates higher fees
• Many agencies are geographically restricted with capabilities by the location of their offices
• Many talented former agency folks are looking for work as independent contractors
• Social media as a tool is under appreciated, underutilized and not understood
Solution:
• SIG uses social media and a virtual workforce to maintain a low overhead and worldwide team
• SIG has a natural pipeline of inquiries and sponsorship help from our huge social media community
• SIG outsources sponsorship fulfillment and sales to our members to meet client needs
• SIG consult with clients and then build a proposal according to their needs, time line and budget
• SIG is comprehensive, global, scalable, transparent, efficient, geographically and competency-relevant
Thoughts?
Love this photo and great sponsorship integration of Safeway. They get huge, national exposure from a local event and also drive traffic to retail – big win! The banner-hangers were also pretty strategic in getting this angle and the publicist was good at getting photographers to take the pictures from the best location. Also, note the integration of the American Flag – subtle yet prominent and increases the earned equity for sponsors and the festival as All-American. Lastly, enjoy the exuberance of the winner. They gotta get him in the pumpkin pie-eating contest. He is a sure winner. Just a snapshot, but says it all. Check out event details at www.miramarevents.com
HALF MOON BAY, CALIFORNIA (October 13, 2009) — Iowa grower Don Young blew out a tire in Wyoming en route from Des Moines but fortunately his burly 1,658-pound gourd made it safely to yesterday’s 36th Annual Safeway World Championship Pumpkin Weigh-Off in Half Moon Bay, California where he obliterated the field and (more…)
I was reading a few blogs over the weekend when I stopped in my tracks and almost lost it. According to a blog on sponsorship.com; owned by IEG, the ambush marketing tactics that Powerade ZERO used for the US Open was SMART. We have all worked so hard to support legitimate and ethical sponsorship practices. Now, to read their coverage of an ambush marketer and praise it is beyond me.
What do you think of this article and the position IEG’s author has taken? Does this undermine their thought-leadership?
We welcome your feedback and encourage you to share this with others. If you are not already a member of The Sponsorship Insights Networking Group on LinkedIn and Facebook, I wanted to invite you. It has helped my career and can help yours too. Our group of 4,000+ sponsorship and marketing professionals has grown quickly and members come from the top positions at such agencies as IEG, IMG, Wasserman, Momentum and leagues – NFL, NBA, NHL, CFL, MLB, AVP, MLS, NASCAR and more.
Members connect with each other to enhance their knowledge, further their careers and interact online via our discussion forums and blog. We are committed to being the best, free business networking site for sponsorship and marketing executives on the internet. We also send a monthly, e-newsletter and provide exclusive discounts for conferences and appropriate vendors. All of this is provided free for you and appropriate associates.
To join, please click on the links below and forward to your associates.
http://www.linkedin.com/e/gis/59380
I developed a sponsorship program for a real estate developer who provided “aspirational luxury” stores at his retail properties for consumers who “aspired” to a luxury lifestyle.
It worked in retail as consumers shop to feel better, using consumption as therapy. We sold sponsorships leveraging access to the consumers when their guard was down (while shopping) from being inundated by brand messages that were sent through traditional media channels.
I found an interesting organization that is offering partnerships by rewarding future behavior – and inspiring that behavior.
An X PRIZE is a $10 million+ award given to the first team to achieve a specific goal, set by the X PRIZE Foundation, which has the potential to benefit humanity. Rather than awarding money to honor past achievements or directly funding research, an X PRIZE incites innovation by tapping into our competitive and entrepreneurial spirits.
How enlightened. Why be aspirational if you can be inspirational?
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Posted in Activation, Brand Image, Brand Visibility, Business, Marketing, Partnerships, Social Media, Strategy
Summertime = heat, swimming to keep cool, relaxation and reflection (at least the last two weeks of August). I recently read a couple of books – The Waxman Report and The Alchemist, by Paul Coelho. I won’t review the Waxman Report in this space as it is probably too political for some of my readers.
However, The Alchemist got me to thinking a bit and how it relates to sponsorship. Okay, full disclosure, I am always thinking about sponsorship!
According to Paul, in order to fulfill your Personal Legend, one must be also connected to the Soul of the World and know The Language of The World. To get connected in this deep way, one must be committed to the journey and the process and facing the inherint challenges. Wow, pretty deep.
In sponsorship, this means being an evangelist of the medium, truly and authetically building integrated platforms for brand promotion, through creatively leveraging the asset or property. In order to do this, one needs training and understanding and of course, being connected.
A couple of interesting ways to train and get connected are coming up soon.
- LA Office is hosting their annual conference in Hollywood, CA. They are offering free movie passes for brand representatives who want to take advantage of the special rate for our readers. Just click on this link and type in the word SPONSORSHIP, when booking.
- IEG has expanded their training and are offering a couple of unique courses and a combined course which brings together many of the necessary tools for sponsorship success. Their next one is on Sponsorship Activation. Click here to register and find out more information.
Both of these institutions have helped me learn, grow and get more connected. I hope this is helpful and look forward to your feedback!