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- FedEx-tends PGA Tour Deal Through 2017FedEx has agreed to a five-year extension of its umbrella sponsorship of the FedExCup through 2017. Deal terms were not announced, but the FedExCup, launched with a six-year deal in 2007, will continue to offer $35 million in total bonus money to players, including $10 million to the winner. The Memphis-based package delivery company was reportedly paying $4 […]
Power Sponsorship Blog
- Sponsorship, How Do I Love Thee? Let Me Count the Ways…It’s Valentine’s Day – that one day a year we set aside for acknowledging our love. I’ve written the cards, my daughter has decided that we’re celebrating by making a chocolate mud cake tonight, and tomorrow it’s the romantic dinner with my sweetie. I’m ticking all the boxes. But, I have another love… sponsorship. I […]
Sponsorpark Blog
- The Perfect Purebred Partner: Pedigree vs. PurinaI’m a HUGE dog fan. In fact, I’m currently sitting on my couch with my computer and my beautiful Weimaraner dog. Though 75 lbs of beautiful grey fur, it’s not completely clear which has won the luxury of being in my lap… So when I heard about the sad split of the Westminster and Pedigree, I had to dig deeper. After 24 years of a solid partnership, they hav […]
Seth’s Blog
- Engaging with criticismIf you need to find out how your audience is receiving your work, it's worth considering how you've structured the interactions around criticism. Sometimes a customer has a one-off problem, a situation that is unique and a concern that has... […]
Jason Peck’s Blog
- Were You There Last Night?Were you there last night? We just witnessed one of the greatest World Series games ever. Were you there? The game had it all. Drama beyond belief, improbable comebacks, joy, pain and action that you just couldn’t take your eyes away from. Were you there? I’ve never seen more excitement from fans. People were reacting […]
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First a couple of bits of news from SIG founder, Dan Beeman:
- SIG – The Agency! is relaunching under the leadership of David Rachell. Soon you will see many new clients, services, alliance partners and a re-vamped website with a new logo! To learn more about David, see his information as featured member in the link to the newsletter below.
- We have added alliances with TheList and WorkInSports. They are both offering our members exclusive discounts and will be adding great content and promotion. See newsletter link below for more detail.
- We are co-sponsoring our first, two day sponsorship workshop with Kim Skildum-Reid of PowerSponsorship this May in Los Angeles. One day is for sellers and another for buyers. See more detail in newsletter. Yes – exclusive member discounts for this as well.
It has been a pleasure to serve you over the past few years and build our group into the largest social media community for sponsorship and marketing professionals. Keep this community growing and thriving through your participation. Click here for the latest newsletter.
Best,
Dan Beeman
As always, your feedback is much appreciated!
Manchester United has been flooding the headlines over the past few weeks with news of debts and takeovers. This article looks at the big money sponsorship deals happening behind the scenes and the Glazer family’s London-based organization that is driving these deals.
Read the full article here
High-profile, high investments, high-speed, high budgets. These are all words synonymous with Formula 1, however recent figures have shown that the recession has taken sponsorship in the sport to a new low.
Read the full report detailing the current state of sponsorship in Formula 1 and the most recent trends in the sport here.
Yesterday, Emily Taylor of Sponsorpark had a good blog which contained top sponsorship resources. They mentioned Sponsorship Insights Group #2. Thanks for the recognition.
It is filled with new jobs, articles, blogs, alliances, conferences, featured member and more! Check it out here
Please share with your fellow sponsorship professionals.
For more information about me and our services, please click on the links below.
Regards,
Dan Beeman
Sponsorship Insights Group
Phone: 818.433.4239
Skype: danbeeman1
We are a global networking group and sponsorship consulting/sales agency. We connect properties with brands. We help buyers and sellers increase efficiency and profitability. How can we help you?
For more information, please click on:
LinkedIn Profile, Join my LinkedIn Group on Sponsorship, Twitter, Facebook Profile
Get a special discount if you are a member of our group and sign up early. We are co-promoting it and would love to make this a big success as our first in-person gathering for our members. Based on the success of this event, we will be taking it to cities throughout the world where we have members. http://www.powersponsorshipdownloads.com/powersponsorship/PowerSponsorshipWkshpsLA.pdf
All of the workshop details are online. The central point for information is http://www.powersponsorship.com/sponsorship-workshops-2010-la.html. You can also go straight to the Eventbrite registration page and find all the details and pricing, http://powersponsorship.eventbrite.com
To get $50 off the price of each workshop, enter the code: insights. Combine this with the early bird discount, for a total discount of $100, but not with the charitable organization discount (they already get a $50 discount).
I look forward to seeing you there!
Great new jobs, blogs, articles, conferences and member profile. read it here and share your thoughts! Please share with industry associates who may be interested in the material or joining our group.
Tiger Notes:
He seemed authentic and genuinely full of remorse and accepted full responsibility. Now he needs to rededicate himself and that will be proven over the long-term. Right now, he is an enigma. We are not sure what to believe as his life has been so full of duplicity for that past several years – he portrayed one image while living another.
There are several ways to view what he said and how he said it:
1. General Consumer – am I buying it? Will I buy his products? Will root for him? Is he authentic?
2. Brand – Does he represent our attributes? Can he drive sales? What is the downside?
3. PGA – Can we control him? What is the net/net? (ratings, tour etc)
4. Women – Was he sincere? Can his sins be forgiven? Is he fully responsible?
5. Media – is it our business? Have we protected him? Where does our responsibility begin and end? Are athletes role models?
6. Minorities – Is he being treated fairly?
Brands are looking for alignment with individuals (properties) that best represent their corporate image.
They will take a “wait and see” approach to how he comes out of this.
When is come to sponsorships, the question is what is the person marketing/selling?
If it is performance-related and he continues to perform, he will have opportunity as will still have appeal to an audience who doesn’t care about his personal life. Look at Michael Jordan – Gatorade, Nike – performance
If the brand wants to reinforce a slogan like “pursuit of perfection” he would be set up to fail as he is clearly not perfect, nor are any of us. Thoughts?
What? No Oprah? In typical Tiger style, he is conducting a press…, sorry, I got that wrong. I guess it was wishful thinking. Tiger will be reading a statement in front of selected media and taking no questions. Which will only lead to MORE questions. See more here and my quote in the LA Times Article this morning. I have written in this space with my insights. I agree with the article, he should have followed the Andy Petite approach to handling adversity. What approach is that, you might say? That is precisely my point…
When they are touring.
When they are brand friendly.
When they are committed to great causes.
When they provide authentic integration.
When they have significant reach and range to a targeted audience.
When they have not hit bigtime, but are about to…
Announcing an amazing opportunity: